What it is: A pH-balanced, sulfate-free shampoo that helps protect against color fade while imparting radiant shine. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: – Shine – Color Safe – Color Fading Key Benefits: – Extends the life of hair color – Enhances vibrancy and shine – Promotes healthier-looking hair Highlighted Ingredients: – ArganID™: Infuses argan oil into hair’s cortex, helping to seal and repair the hair. – Sun Protection Quat: Color defense shield that helps protect hair from color loss and damage. – Pomegranate Extract: Helps to protect keratin from environmental aggressors. Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also cruelty-free and comes in recyclable packaging. What Else You Need to Know: This gentle cleansing formula helps combat color fade while enhancing shine. It also uses ArganID™ technology to help repair and seal the cuticle to lock in color, while an Environmental Protection Blend helps protect against color loss and damage caused by sunlight and environmental aggressors. Fragrance Description: This shampoo has the signature Moroccanoil scent that combines notes of spicy amber and sweet florals. Clinical Results: In a consumer test: -90% of users noticed healthy-looking shine in just one use.