What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair. Hair Type: Fine, Medium, and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: – Brassiness – Damage, Split Ends, and Breakage – Color Safe Key Benefits: – Counteracts Yellow or Orange Tones – Repairs – Cleanses without Drying Formulation: Liquid Highlighted Ingredients: – ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle. – Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging. What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out. Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application: – 91% said it refreshes dull highlights – 92% said brassiness was toned down on blonde or grey hair