Extend the life of your color while improving hair’s integrity and boosting shine. This pH-balanced, sulfate-free shampoo gently cleanses while minimizing the absorption of substances that interact with color and is powered by proprietary technology to provide superior color retention. ArganID™ helps repair and seal the cuticle to lock in color, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against color loss and damage caused by sunlight and environmental aggressors. 90% of users noticed healthy-looking shine in just one use.* Sulfate, phosphate, and paraben-free. Bottles made of 50% post-consumer recycled material. PETA-certified cruelty-free.